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This assignment consisted of creating a short, two to three minutes, kinetic type animation, using Adobe After Effects, for a song of our choice. The idea was to use motion and composition to convey a textual message beyond the limits of static typography and hopefully create a WOW factor during the animation.

My concept was to use a simple font (here Avenir) and only 2 colors, with various effects, to match the mood of my song choice. The challenge was to illustrate with typography what the lyrics were about.

Click to view the animation