This assignment consisted of creating an identity for an exhibition on tribal art. The final signature had to be translated onto three promotional items, such as bookmarks, tickets, postcards, stickers, posters, etc.
My concept for this project was to illustrate an animal native to the northwestern American coast (Haida Art), but not as common as orcas, ravens, bears or salmons. I chose the heron because I thought feathers seemed like such interesting shapes to work with, plus I like the verticality of the animal. I selected the postcard, ticket and bookmark as my promotional items.