This assignment consisted of creating an advertising campaign for a new footwear store opening in Fall 2016 in Montréal. The age group, demographic, and psychographic profile of the customer was left to our choosing. The main requirement was to think of a strategy which included a brand association with an alcoholic beverage company for its promotion. The promotional items to create were a magazine, a discount coupon and a landing page. This project was created in collaboration with Tatiana Gajardo Silva.
In an effort to reinforce the logo and brand image of Piña Footwear, the concept for the campaign was to use bold colors and create a strong association with summer. The plan was to design the advertising to make the potential customer yearn for summer to arrive, therefore triggering the desire to buy new shoes.