The idea behind this project was to create a poster for an Open House event that would launch a new study program at Champlain Regional College St-Lambert. The new program named Social Media Administrative Specialist or SMAS for short, needed a poster who could reach out to potential new students of the college. The assignment was also given as a contest for which this project obtained the second place.

My concept for this assignment was to demonstrate how social media keeps us connected, therefore the “Making Connections” tagline seemed appropriate. I opted to recreate the SMAS hashtag symbol with wool thread going through nails, which I photographed as a background for the poster.

Mock-up background credits: bluemonkeylab.com/portfolio/free-flyer-poster-mock-up/