This project consisted of creating a paper sample booklet using a single nature-related word as the main theme for it. The mandate was to build our product name with typographic characters created with actual 3D objects or any materials of our choice (other than paper, cardboard or fabric).
My concept for this assignment was to create a new paper samples collection for Neenah Papers, named Earth. The word was written in script using actual soil, which was carefully placed on a white sheet of paper before being photographed. To be consistent with the nature theme, I chose images that focused on the forest ground. For the paper samples I used different color swatches to create a gradient from dark brown to bright white, representing different wood colors.