This branding project was created for Aurelius Food Co, a company that imports fine foods from European countries. The owner gave me the mandate to design the logo, the business cards as well as labels, in various sizes, for olive oil bottles.
My concept for this branding was to create a logo representing freshness and modernity. The client expressed his desire for a black, sleek, simple, contemporary look for his brand, therefore moving away from conservative images that other food importers often have. The oval shapes around the logotype symbolize olives, in relation to the first product launched from the brand which is olive oil. These shapes were also applied as a background pattern on the labels.
Credits for free background mock-up images:
José Polanco via dribbble.com/shots/1463108-Silver-Business-Card-Mockup